Privacy Policy
Effective Date: October 28, 2025
Vertex Advisors
77 King Street West, Toronto, ON M5K 1A1
Phone: +1 (416) 782-5493
Email: [email protected]
Our Commitment to Your Privacy
At Vertex Advisors, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and share information about you when you visit our website or use our services. We are committed to maintaining the confidentiality and security of your personal information.
This policy applies to all personal data we process in connection with our financial advisory services, website interactions, and communications. By using our services, you agree to the practices described in this policy. We encourage you to read this document carefully to understand how your information is handled.
Information We Collect
Personal Information You Provide
We collect information you voluntarily provide when you interact with our services:
- • Contact details including name, email address, phone number, and mailing address
- • Financial information such as income, assets, investment goals, and risk tolerance
- • Employment and professional background information
- • Communication preferences and correspondence history
- • Information provided through forms, surveys, or consultation requests
Automatically Collected Information
When you visit our website, we automatically collect certain technical information:
- • Device information including IP address, browser type, and operating system
- • Website usage data such as pages visited, time spent, and navigation patterns
- • Referral sources and search terms that led you to our website
- • Cookie data and similar tracking technologies (see our Cookie Policy)
- • Location data derived from IP addresses
Information from Third Parties
We may receive information about you from other sources:
- • Public databases and records for identity verification
- • Analytics providers that help us understand website performance
- • Marketing partners when you engage with our campaigns
- • Professional references and referral sources
How We Use Your Information
Service Delivery
We use your information to provide financial advisory services, create personalized recommendations, manage your account, and communicate about your investments and financial planning needs.
Communication
Your contact information enables us to respond to inquiries, send service updates, share relevant financial insights, and provide customer support. You can opt out of marketing communications at any time.
Website Improvement
Analytics data helps us understand how visitors use our website, identify technical issues, optimize user experience, and develop new features that better serve our clients.
Legal Compliance
We process your data to comply with legal obligations, respond to regulatory requests, prevent fraud, enforce our terms of service, and protect our rights and those of our clients.
Marketing and Business Development
With your consent, we may use your information to send promotional materials, conduct market research, and inform you about services that align with your interests.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
Contractual Necessity
Processing required to fulfill our advisory services agreement with you
Legitimate Interests
Business operations, fraud prevention, and service improvement
Consent
Marketing communications and optional data processing activities
Legal Obligation
Compliance with financial regulations and legal requirements
How We Protect Your Data
We implement comprehensive security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction:
Encryption
All data transmissions are encrypted using industry-standard SSL/TLS protocols
Access Controls
Strict authentication requirements and role-based access limitations
Secure Storage
Data stored on secure servers with regular backup procedures
Regular Monitoring
Continuous system monitoring for suspicious activity and vulnerabilities
Staff Training
Regular security awareness training for all team members
Breach Protocols
Established procedures for incident response and notification
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law:
- • Client records are maintained for the duration of our relationship plus seven years as required by financial regulations
- • Communication records are retained for three years after the last interaction
- • Website analytics data is kept for up to 26 months
- • Marketing consent records are maintained until you withdraw consent
- • Legal documents are retained according to applicable statutory requirements
Information Sharing and Disclosure
We do not sell your personal information. We may share your data with third parties only in the following circumstances:
Service Providers
Trusted vendors who assist with operations such as data storage, email delivery, analytics, and payment processing. These providers are contractually obligated to protect your data.
Legal Requirements
When required by law, court order, or government regulation, or to protect our legal rights and interests.
Business Transfers
In connection with a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.
With Your Consent
When you explicitly authorize us to share your information with specific third parties.
Your Privacy Rights
You have significant control over your personal information. We respect and facilitate the following rights:
Right to Access
Request a copy of the personal data we hold about you
Right to Rectification
Correct inaccurate or incomplete information
Right to Erasure
Request deletion of your personal data in certain circumstances
Right to Restriction
Limit how we process your information
Right to Data Portability
Receive your data in a structured, machine-readable format
Right to Object
Object to processing based on legitimate interests
Right to Withdraw Consent
Revoke consent for marketing communications anytime
Right to Lodge Complaint
File a complaint with your data protection authority
To exercise any of these rights, please contact us at [email protected] or use our contact form. We will respond to your request within 30 days.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- • Avoid filling out contact forms, account registrations, or any data-submitting features
- • Disable cookies through your browser settings (see our Cookie Policy for more details)
- • Contact us directly to request the deletion of any previously shared personal data
We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our Contact page. We will process your request promptly.
Important: Certain data may need to be retained for legal compliance purposes even after a deletion request. We will inform you if this applies to your situation.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure that appropriate safeguards are in place to protect your data in accordance with this privacy policy and applicable data protection laws. These safeguards include standard contractual clauses approved by relevant authorities and ensuring our service providers meet rigorous data protection standards.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new effective date. We encourage you to review this policy regularly to stay informed about how we protect your information. Continued use of our services after changes indicates your acceptance of the updated policy.